Our Story
SamplingLab’s roots are brick-and-mortar. Yep, we opened a retail storefront in Portland, Oregon where everything was free.
We set out to reimagine a broken, outdated product sampling process that no longer met the needs of data-driven brands. We raised a few eyebrows in the process, while convincing brands we had a better way.
SamplingLab made a lot of noise with the local and national media, including The Wall Street Journal, which singled out SamplingLab for its innovative concept.
Business Insider also named SamplingLab to its list of the “50 Coolest New Businesses in America” for 2015, which helped validate we were giving brands and consumers what they wanted.
Today, we’re taking SamplingLab to consumers instead of them coming to us, creating a fun, new way to build relationships with familiar and undiscovered brands.
While many product sampling services focus on product distribution, we focus more on the feedback piece, because that’s what creates the most value for CPG marketers.
It’s easy to give away free stuff, but it’s what happens afterward that we believe is what matters most.