A New Era in Product Sampling
Still Breaking The Rules
Consumer product sampling vanished almost overnight in 2020, making it nearly impossible for CPG brands to get their newest products into consumers’ hands.
Countless product launches were delayed or completely canceled, forcing brands to miss out on one of CPG marketing’s most valuable tools.
Safe Sampling
With brands still scrambling for ways to bring product sampling back into their marketing programs, SamplingLab is re-launching as a mobile, contactless sampling service that follows current CDC guidelines to keep everyone safe.
Being mobile means we’re now able to travel from city to city, helping brands reach a larger, more diverse group of consumers. It also means reduced geographic survey bias to better support brands’ regional and national product launches.
Best of all, consumers can once again experience new products before deciding to buy them.
It’s time for CPG brands to return to in-person sampling under a new set of rules that create peace of mind, and SamplingLab is the right partner for it.
Humanizing Feedback with Video Surveys
SamplingLab has always been more than a product sampling company. We’re a feedback company that gives consumers a voice.
Uncovering what consumers really think has always set SamplingLab apart, and we’re upping our game in a big way with SamplingLab Mobile.
Video will become the centerpiece of our feedback service because it’s the best way to capture nuanced reactions, particularly at the moment a customer experiences a product for the first time.
While online text-based surveys will still be an important tool, we’re investing in a powerful video platform to capture and analyze consumer feedback in ways never thought possible.
How It Works
Consumers join SamplingLab for free by creating a profile telling us about themselves and their preferences.
Members receive notifications via our mobile app, text, email, and/or social media as to when and where SamplingLab is coming to their area.
Members visit our sampling event location and remain in their vehicle as we scan a unique QR code on their smartphone to identify them, then present them with full-sized, factory-sealed samples.
Members get to experience samples in the comfort of their own homes.
Within minutes, consumers receive a link to a product-specific survey by email or text, with the option to also complete a video survey.
Connecting Brands and Consumers
As we’ve always done, SamplingLab’s new mobile concept helps brands and consumers find each other.
It’s that sense of discovery and sharing that makes sampling so much fun.
Our take on sampling and feedback blows away conventional sampling and highlights the shortcomings of sample subscription boxes that offer tiny, trial-sized samples.
For brands, we offer:
Full-sized sample distribution
Custom survey development
Advanced video feedback and analysis (on-site and via smartphone from home)
Single and multi-brand engagements
Support for regional product launches
Fast program execution
Category-specific activations (e.g. pets, gluten-free, etc.)
Brand Advantages
Fully customizable programs to meet brands’ specific needs.
Product-specific surveys that ask the right questions.
The ability to go anywhere to support new product launches, offering brands to learn the opinions of people in different parts of the country.
Meeting the pent-up demand among CPG brands to quickly get their products into consumers’ hands.
Delivering actionable consumer insights faster, better, and more affordably than conventional methods.
Giving consumers the opportunity to be heard and communicate with their favorite brands.